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Using competition to your advantage.

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Competition Proves A Need In The Market

Whether you have a crazy idea like IWearYourShirt, or you’re a designer looking for great clients, or you’re an aspiring food blogger, etc., having other people do what you do proves there’s demand for it.

You have three options if there’s competition in whatever space you’re in:

1. Let the competition crush you: See other people already doing what you want to do, and let them stomp on your dreams until you cry yourself to sleep every night. That sounds fun.

2. See the competition as a learning experience: What can you learn from the people already in your niche? What are they doing that you can do differently? Can you find customers of an existing business like yours and ask questions about what they like and don’t like? Be a sponge, and soak up as much knowledge as you can about what people have already done (or not done).

If someone is already doing what you are trying to do, don’t get discouraged. There are barely any unique ideas left in the world. That’s okay! You can start businesses and embrace ideas that already exist. You just need to put your unique spin on it.

3. See the competition as an advantage: Especially if you’re first in your space, seeing competition pop up is a good thing. It means your idea is attractive to others and is inspiring “me-too” tendencies. When that happens to you, celebrate. I’d always rather be the “I did it first” guy than the “me too” guy. And then, when you’re done celebrating, get back to work. Learn from what the me-too competition is doing and not doing, and keep innovating. It’s a great sales strategy to be able to tell potential customers that you were the first one to start doing X.

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