When was the last time you were scrolling through Amazon looking for something to buy? There are loads of different options and an almost unlimited amount of products selling on this giant global marketplace.
But deciding what are the best items to sell on Amazon can be a nightmare with all this choice.
If you have a business or are looking to earn some extra cash as an Amazon seller, here’s all you need to know about how to find products to sell on Amazon.
1. Know Your Market
The most important aspect of selling online is knowing your market. You need to understand who you are selling to and what products they purchase.
When you understand this you can start to understand your competition and how you can conquer them.
One way in which the market can be divided up and the traditional way it has always been done is by country. An American customer might not necessarily purchase the same products as a British person or an Indian customer. A product that sells well in one of these markets might also not sell at all in another.
However, the rise of the internet and hyper-communication through social media has broken down these barriers to a certain extent.
If you are selling for the female market – for instance, beauty products – then there are ethical concerns you need to consider about the ingredients that are used in the products and whether they were tested on animals and are vegan-friendly. Some countries also have different regulations on what chemicals are allowed into the products.
2. Sell Great Products Not Cheap Junk
It is easy to think that selling cheap products at low prices is the easiest way to make a quick buck on Amazon. But this couldn’t be further from the case. Customers are savvy and will soon stop purchasing a product if they feel it is inadequate.
Furthermore, most customers use Amazon’s review system to leave reviews of products for future customers.
Instead, you should focus on sourcing or even creating your own great products to sell on Amazon. You should do this even if you have to charge a higher price than your competitors.
Customers are willing to pay a higher price for a product if there is a clear justification or it offers something special and unique. You can easily generate excitement around these products with a clever marketing strategy.
3. Choose a Product That You Can Market Well
Customers don’t always buy the product based on purely practical considerations. Often people buy a product because they are buying into the vision or the lifestyle that the product represents.
This is often down to clever marketing. The best products are ones that can be marketed well. Often they are simple and it is obvious what they do.
Apple is a clever example. Ostensibly, their products are laptops, smartwatches and cell phones. But they cleverly marketed these products, suggesting that owning all of these products together is a lifestyle choice.
Those who own them can use them in tandem to have an easier and more fulfilled life, able to be more productive at work as well as in the gym and during exercise routines. Simplicity is the key to Apple’s message even though what they are selling are extremely complex products.
4. Do Some SEO Keyword Research
Another way in which people access products is not always through Amazon itself but through affiliate links and blogs and websites that have been Search Engine Optimized.
If you’re struggling to get your head around this then be sure to hire a company that specializes in amazon seo services might be of use to you.
Using an SEO keyword research tool you can help you see which products and keywords are currently ranking highly on Google. Once you have established what products are popular you can start to see where products that you want to sell might fit in.
Remember though SEO does take time.
Once you know where the products fit in terms of Google and which keywords you want to target you can then start to think about ways of increasing its profile on Google which will then lead to increased traffic to its Amazon page.
You can pay blog owners to include an affiliate link to your product along with the keywords that are likely to boost its ranking on Google and you can also extend this to social media as well, hiring influencers to help you.
How to Find Products to Sell on Amazon? Marketing is Key
The key to selling great products on Amazon is not just product choice but also great marketing. By creating a buzz around your product and ensuring that you are selling a lifestyle or a brand as well as the product you can start to build a loyal client base.
On top of this, you can then start to grow this audience through SEO. By ensuring your product ranks highly on Google you can increase the traffic to your product.
Part of SEO is also reaching out to other brands and websites to see if they can include an affiliate link to one of your products in their own blogs or content. Of they will want a small fee for doing this but it can be rewarding.
Finally, social media influencers can also ensure your product as a strong following on Instagram, Facebook, and even Pinterest.