The No Child Left Behind Act of 2001 brought more attention to tutoring, but tutoring has been an important learning tool for years.
If you’ve noticed the need for tutoring and want to fill it, you know you need to drum up customers. While referrals are a great source of leads, that doesn’t help if you don’t have anyone to refer you yet.
One of the ways you can gain more attention online is through tutoring ads. Continue reading this article to learn how to advertise your tutoring business online.
Setting Yourself Up for Success With Tutoring Ads
Whether people are trying to find an online math tutor, someone to help their kids through science or history – you need to show up for your specialty. If you only want to tutor in one subject, you can still make a good amount of money.
Speak to Your Audience Directly
Avoid the marketing mistake of talking to everyone in your ads. If you speak to everyone that wants a tutor, you’re not going to get attention.
Think of the exact person that you want to help. Is this person an 8th grader that is having trouble with math? Maybe the person you want to help is someone trying to improve their SAT score.
While you should think about the student you’ll be tutoring, you should also keep in mind that the parent is most often the one paying. Speak directly to the parent when you’re writing your ads.
Offer an Outcome
Before you run your ads, check to see if they offer an outcome. Many tutoring ads simply say something like, “tutoring for xyz city” or “Math tutor in xyz city.” While the ad is descriptive, it doesn’t give the person an idea of what result they will get when they work with you.
If you’re tutoring in math, then your ad could say something like, “Help your child improve their math test by one grade.” Make sure you’re confident in whatever claim you put in your ads because people will hold you to it.
Choose the Best Place to Post
When you’ve honed your ad and are ready to post, you can put it on sites like Craigslist and the local classifieds.
Check to see if the local schools have a specific site you can post your services as well. The more places you have your ads, the more likely it is that you will be able to snag a good tutoring job.
Promote Your Business Through Content Marketing
If you decide you want to add content marketing to your strategy on top of tutoring ads, you can drum up even more business. If you are a solo tutor, you may even have to bring in some help.